What is Google Panda Update?

Google Panda update is the official algorithm update by Google. It reduces the prevalence of low-quality and thin content in the search results. And also Google Panda update rewards unique and compelling content. First of all, Google Panda update algorithm assigns pages a quality classification. It is used internally and modeled after human quality ratings. Therefore, it is incorporated as a ranking factor.

In order to recover from Google Panada update SEO Copywriters need to revamp pages with low-quality content and add new high-quality content, eliminate filler words and above the fold ads, and in general improve the user experience as it relates to content.

Why Google Panda Algorithm?

In early 2010, Google’s search results quality were failing and the “content farm” business model was rising. It became a subject that was repeatedly making the rounds in Google.

As Google’s Amit Singhal later told Wired at TED, the “Caffeine” update of late 2009, which dramatically sped up Google’s ability to index content rapidly, also introduced “some not so good” content into their index. Google’s Matt Cutts told Wired this new content issue wasn’t really a spam issue, but one of “What’s the bare minimum that I can do that’s not spam?”

Finally Google responded by developing the Panda algorithm.

What is Google Panda Algorithm?

A Google engineer had developed “a rigorous set of questions, everything from. ‘Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads?’” to conduct interview on actual humans.

According to the interview, Google developed the algorithm by comparing various ranking signals against the human quality rankings. Google Panda Update is mainly focused on these algorithms and Google later released the following 23 questions as guiding questions the Google Panda algorithm was based on:

1. Would you trust the information presented in this article?
2. Who wrote this article? An expert or enthusiast and do they know the topic well or swallow?
3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
4. Would you be comfortable giving your credit card information to this site?
5. Does this article have spelling, stylistic, or factual errors?
6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
7. Does the article provide original content or information, original reporting, original research, or original analysis?
8. Does the page provide substantial value when compared to other pages in search results?
9. What is the quality control of content?
10. Does the article describe both sides of a story?

SEO & Web Design In Nepal | Google Panda Update

1. Has the site a authority on its topic?
2. How is the content’s production method?  mass-produced or outsourced ?
3. Was the article edited well, or does it appear sloppy or hastily produced?
4. For a health related query, would you trust information from this site?
5. Would you recognize this site as an authoritative source when mentioned by name?
6. Does this article provide a complete or comprehensive description of the topic?
7. Does this article contain insightful analysis or interesting information that is beyond obvious?
8. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
9. Does this article have an excessive amount of ads that distract from or interfere with the main content?
10. Would you expect to see this article in a printed magazine, encyclopedia or book?
11. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
12. Attention to detail vs. less attention to detail in pages?
13. Would users complain when they see pages from this site?

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