Google Analytics is a free tool that you can used to track information about the way visitors to your site interact with it. Using Google Analytics, you will be able to track many important stats and information about your websites. Knowing how many people are using your site, where they are from, your most popular pages and much more can be extremely beneficial to your business. Main advantages of using Google Analytics is it helps you to see how effective and successful your online presence is by displaying a breakdown of all of this traffic information.

Advantages of using google analytics are;

  1. It’s completely free

Google Analytics is a completely free tool to use and is all online with no purchases of subscriptions necessary. You can use all of the wide range of tracking statistics and analysis at no cost.  To sign up to Google Analytics you will need a Gmail account that is also free to create if you do not have one.

  1. Able to know the visitors

Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.

  1. Breakdown of keywords

Google Analytics can be used to see what keywords you are being found under in search engines. This will show you which keywords are performing well, allowing you to modify your website. And to assist with search engine optimization to try and boost the traffic generated from certain keywords. As  a result of which you can break popular keywords.

  1. Specific page popularity

Google Analytics can provide data about which of your pages are the most popular, allowing you to see which areas of your website are being considered more relevant and higher value content. Using these information, you can improve these pages to attempt to generate more sales. As well as able to see the type of content that is sought after by your visitors that can help you to shape future content.

  1. Analyze your whole site

Analytics can interpret whole website on the Search Engine Result Pages. As the Google Analytics is able to show the number of visitors visiting the site and bounce rate. Similarly, it is able to show how successful is your website on the digital world.

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